I designed modular poster and social templates for the Afterglow rave series, contributing to the ongoing visual world of FKA twigs’ latest record. The system was created to adapt across live event promotion, social media and digital campaign assets. Commissioned by Jordan Hemingway.

I worked on the art direction of the SS23 campaign, for the London-based jewellery brand Olympic Airways. Additionally I developed the campaign's guidelines to ensure a clear and consistent visual identity. Collaborating closely with the brand designer Christina Ioannidou and photographer Efi Gousi, we aimed to create an atmosphere of romance and drama, inspired by the collection's references to dark, old opera, and flowers.

Photographer : Efi Gousi
Photographer's assistant : Davide Sansone
Hair : Beyana
Makeup : Hannah Wastnidge
Model : Hannah (w model agency)

I developed the brand identity and visual guidelines for The Gather, a new British knitwear label. Working closely with the founder, I crafted a design approach that reflects the brand’s emphasis on craftsmanship, longevity, and modern simplicity. The visual identity captures a sense of warmth and timelessness while positioning the brand within the luxury knitwear market. Since its launch, The Gather has already gained traction, attracting attention from notable figures such as Poppy Almond and other influential voices in the fashion community.

I created a short animation for Sienna Spiro’s music video “Butterfly Effect”, translating the emotional vulnerability of her song into a visual narrative. Working closely together, we developed a concept inspired by butterfly forms and x-ray aesthetics, blending delicacy with a sense of raw exposure. The result is a conceptual piece that experiments with style and atmosphere, complementing the fragility and depth of her music.

I contributed to the Stella McCartney x adidas - Strong Woman retail campaign case study at StudioXAG. I was responsible for elevating the graphics and refining the visual presentation of the project. Working closely with the 3D team, I helped finesse the renders and enhance the overall storytelling and experience, building on the original creative work by the talented graphic designer Alice Chandler.

I collaborated with the Brand Design team to develop Moonpay's brand identity, contributing to the creation of a cohesive visual language. I had the pleasure working with a super talented team which was curated by Rose Atkinson. My responsibilities included designing a custom font for Moonpay's project "Artists in Residence", assisting developing brand guidelines and creating various promotional assets such as illustrations, GIFs, packaging, website elements, banners, and advertisements.

I developed this short animation for Bimba y Lola specifically for the advertising of three hero products on social media. The visual approach combines elements of surrealism and sci-fi, utilizing a retro-style animation to create a distinctive and engaging promotional piece.

Olympic Airways Jewellery commissioned me to develop a new visual identity for their brand. Drawing from the brand's heritage, which is deeply rooted in Greek and Balkan traditional styles, I sought to prominently feature these aesthetics. The visual identity incorporates a minimalistic yet contrasting font layered over vintage Greek family photographs, complemented by the primary colour red. Additionally, I designed the packaging, created paid ads, developed a social media plan, and formulated the new brand's visual guidelines.

I art directed the SS18 campaign for Cutcuutur Lazercut Apparel and developed the campaign's guidelines. The concept blended mystical and ethereal elements to highlight the beauty of Cutcuutur's unique designs.

Photographer : Kostas Sapounas
Makeup : Simonetta
Hair : Stathis Filtsos
Models : Carina and April

I developed the graphic style, illustrations, and animated assets for Ted Baker's Valentine's Day campaign, collaborating closely with motion designers Lewis Bolton and Katherine Chisham. Our objective was to create a distinctive blend of DIY, low-resolution style videos featuring a bicycle journey across London, complemented by visuals of cherubs holding Ted Baker products. Upon completion of the project, I delivered detailed campaign guidelines to ensure consistent and brand-aligned usage of all content and assets.

Moonpay commissioned me to focus on brand design by creating a custom font for their "Artists in Residence" project, to be utilized across all associated assets. My objective was to ensure that the typeface embodied a friendly, urban, and bold style. The primary references for this project were New York's graffiti art, coupled with a blend of 3D to 2D styles. In addition to the custom font, I developed the campaign's guidelines, paid advertisements, banners, posters, and promotional physical ads.

Purple Martin Studio commissioned me to create the logo for their London based client, Waisted Knights. Waisted Knights is a distinguished corset and costume design studio, drawing significant inspiration from 16th-century aesthetics, chivalric themes, romanticism, and gothic elements. In addition to the logo, I developed promotional materials including paid advertisements, website banners, and clothing label tags, all of which reflect and enhance the unique character of Waisted Knights.

As a brand designer, I created the new label icon for Ted Baker's menswear collection for SS25. Recognizing Ted Baker as a heritage brand, I aimed to highlight the human craftsmanship in the icon by working exclusively with hand sketches rather than digital tools. The icon integrates soft elements, such as the flower, with more assertive features, including the felt pen execution style and custom medieval typography. Additionally, I developed comprehensive usage guidelines to ensure the icon's application aligns with the overall brand identity.

As a brand designer, I developed the graphic style treatment for Ted Baker's SS25 lookbook. My objective was to reintroduce heritage references by incorporating a vintage-style font over contemporary still life imagery. The application style was deliberately sleek and juxtaposed with the title design to create a fresh and stimulating visual experience. Additionally, I produced detailed graphic treatment guidelines for the lookbook to ensure consistent alignment with the brand identity.

Art Direction : Juliette Barnes
Photography : Rheys Frampton
Styling : Sarah Addie

As a brand designer, I developed the title design and graphic style treatment for Ted Baker's "Get Lost" SS24 Campaign. My objective was to evoke a mysterious atmosphere by incorporating gothic and blackletter style elements. The design aimed to be sleek and dramatic without detracting from the focus on the clothing. Additionally, I created detailed graphic treatment guidelines to ensure consistent alignment with the brand identity throughout the campaign. I also delivered branding assets such as vinyls, physical printed ads, posters, third party web banners and graphic treatment of the campaign on social media.

Head of Creative : Matt Damsell
Still Life Art Director : Juliette Barnes
Photographer : Rhys Frampton

As an Art Director for SJ, I managed projects from ideation to execution first on fulltime basis and later on, as a freelancer. My responsibilities included developing campaigns, lookbooks, brand guidelines, website content, third-party web banners, social media content, paid advertisements, pattern designs for capsule collections, and various collage commissions for sales assets. This long-term collaboration with SJ has enabled me to work on numerous branding projects and holistically enhance my skills in brand design.

As 2D Lead Designer at Studio XAG, I developed the graphic concept and design for Neutrogena’s pop-up event celebrating the launch of their “Collagen Bank” moisturizer. Produced in collaboration with Ogilvy, the event was staged inside a London bank, with visuals referencing traditional banking aesthetics. I created bespoke elements including strip graphics, a branded newspaper, and cash cheques to immerse visitors in the concept. The activation was a success, gaining strong engagement and coverage across social media.

Efi Gousi introduced me to Panik Records, where she served as the Art Director for this project. Panik Records commissioned me to design the layout for Josephine's record and to create the illustrations featured on the cover.

As a Brand Designer on this project for Ted Baker, I contributed to the campaign for the premium "Club Ted" label, showcasing the SS24 collection shot in Spain. My responsibilities included developing brand activation ideas, designing window displays for various store sizes, and creating prop designs. I collaborated closely with brand designer Ines Nascimento, who meticulously developed the campaign's guidelines and primary graphic assets.

DJ Matisa commissioned me to create a short animation to promote her remix of "Moi...Lolita." My aim was to infuse the animation with elements of surrealism, fun, and inclusivity. The track is designed to evoke euphoric vibes, which is reflected in the vibrant color palette of the animation.

I was commissioned by Ruth Peterson to create an illustrated version of the main campaign message "I'm not scared" focusing on one of our common favourite film genre which is horror. The message the designer wanted me to develop is also symbolic as brand designer Ruth Peterson wanted to raise awareness on mental health issues and give a percentage of the profit to "Mind" charity.

As a freelance Brand Designer and Art Director for Sister Jane, I had the opportunity to create some very fun collages for promotional assets that went on website, social media, third party web banners and newsletters.

Very early on in my career I was commissioned by IDOL magazine and had the opportunity to work on Art Direction for this editorial alongside with the photographer Louis Banks. The editorial called "ACID" and main aim was to reflect London's party life but in a more surrealistic rather than literal way.

Photographer : Louis Banks
Styling : Fleur Bellanger

I was commissioned by the Director Gabriel Stanger in order to design the title of his short film "Heritage". It was a great experience working with creatives such Liam Oz and Gabriel.